Michelle Gorman is the managing director of Visit County Durham, the destination management organisation for the county of Durham, working on behalf of businesses and public agencies.
Career Overview
Michelle is considerably experienced in areas such as the visitor economy, destination management and development, commercial, leadership, change management, customer insight, partnership working, marketing and product development.
At Visit County Durham, her role requires her to work closely with Visit England, Visit Britain and a wide range of public and private sector partners, tourism, culture, and heritage businesses, both in Durham and across England, to grow the county’s visitor economy. She is also responsible for leading the development, growth, marketing and promotion of the visitor economy for Durham County Council; positioning Durham as a great place to live, work, visit, study and invest.
During her tenure, she has successfully implemented new commercial models and grown the organisation’s revenue streams to ensure future sustainability of its service.
Michelle has been managing director of Visit County Durham since 2015. She rose through the ranks to occupy the top job after having joined in 2006 in a lesser managerial role.
Education
In the News
County Durham signs tourism partnership with A Coruña in northwest Spain
News | Published August 23rd 2021, 9:10 am
Durham County Council has agreed to a region-to-region tourism collaboration with A Coruña Provincial Council in northwest Spain.Read more →
Shining the spotlight: Visit County Durham celebrates its 15th anniversary and outlines plans for the future
News | Published August 23rd 2021, 9:07 am
2021 sees the County of Durham’s destination management and marketing organisation, Visit County Durham, celebrate its 15th year working in partnership with local businesses to develop and grow Durham’s tourist economy.Read more →
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