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Xi Bing Ang (Left) and Rory Sweeney (Right) are both senior directors at Simon-Kucher and Partners, a global consulting firm specialising in TopLine Power®, which encompasses strategy, marketing, pricing, and sales.
Career Overview
Rory is principally focused on software and technology, information services and business services. He has wide experience leading projects for both corporate and private-equity backed companies and his expertise includes: customer segmentation, value proposition and positioning, business model design and transformation, packaging/bundling architecture, pricing strategies and optimisation, discounting strategies, and sales optimisation.
Rory’s experience prior to joining Simon-Kucher & Partners was gained in positions within industry and consulting. Most recently he worked in Corporate Strategy at RELX Group (a FTSE 100 B2B information and analytics business) and was formerly a management consultant with Accenture.
Rory is a speaker at conferences and events on pricing and commercial strategy topics. In October 2021, Rory appeared on a Leaders Council of Great Britain & Northern Ireland podcast targeted at business leaders, discussing the importance of strategic pricing and why it should be a priority for C-Level executives within firms
Education
Listen to Rory Sweeney's Leaders of Great Britain podcast.
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