Danny Sims

Danny Sims

Chairman

London

D J S Research

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In Conversation
Danny SimsIn Conversation

Danny Sims is the Chairman of DJS Research, a UK-based full service market research agency specialising in both consumer and B2B research surveying.

After spending five-and-a-half years working as a research executive firstly for BPRI and then Business & Market Research, Danny set up DJS Research himself in 2001, which initially operated as his brand for working as a freelance market researcher

 Danny Sims is the chairman of DJS Research, a UK-based full service market research agency specialising in both consumer and B2B research surveying.

Career Overview

After spending five-and-a-half years working as a research executive firstly for BPRI and then Business & Market Research, Danny set up DJS Research himself in 2001, which initially operated as his brand for working as a freelance market researcher. His business journey has seen the company grow organically from a modest family-owned company to a business turning over £6 million per annum.

In July 2021, Danny appeared on a Leaders Council of Great Britain & Northern Ireland podcast, discussing the importance of leadership and the impact it has had on their career to date.

Education

Danny studied at the University of Bradford, where he completed a BSc in Sociology and Social Psychology. He graduated in 1994.

Listen to Danny Sims's Leaders of Great Britain podcast.


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