UK media agency the7stars Group has created a new business acceleration consultancy called 13minutes, a cross-discipline consultancy which will help businesses grow and transform.
Able to work with a variety of forward-thinking and ambitious brands, including the7stars Group clients, 13minutes will close the gap between martech and media investment in order to promote growth.
The leadership team consists of the7stars’ commerce director Ben Walton, Pete Robins, and new-hires Leena Vara-Patel and Emily Braund.
Robins previously cofounded Agenda21 before working with the7stars in a consultancy capacity since 2019.
Vara-Patel and Braund have also worked with the agency during their time at adstem, working on various data infrastructure ad tech projects. Prior to founding adstem, Vara-Patel has garnered over 20 years’ experience in media and ad tech, having held positions at UM, Agenda21, 24/7 Real Media, Carat and AOL.
The leadership team is tasked with inspiring brands to deliver deeper and more connected communications through the use of advanced data and martech.
“Following a year of expanded digital behaviour and rapid technological advancement, there is a real urgency to unify and make good on the promise of joined up communications that frees great ideas and connects consumers," said Helen Rose, managing partner at the7stars.
“13Minutes pulls together a new breed of thinkers that can objectively identify the levers for future growth, be it tech, audience, commerce, or data solutions. This is about building a modern communication business that delivers digital transformation and growth holistically for our clients.”
“13minutes is such an incredible opportunity to not only take ambitious brands on a data and tech journey, but also to do more of what I love for a company whose tech neutrality can really benefit brands in being at the most advanced part of the market," added Vara-Patel.
Founded in 2005, the7stars is an award-winning independent media agency, recognised for its unique approach to media planning and manages over £350 millions of billings for clients including TSB, Suzuki, Entain, First Rail Holdings (Great Western Railway, South Western Rail and Trans Pennine Express), Nintendo and Iceland.
The new consultancy follows on the heels of Supernova, the7stars’ creative production arm which launched last year with the remit to help clients streamline creative and media strategies and drive campaign effectiveness.