The Maverick Group wins 2021 Global Agency Award for ‘DHL’s Got Heart’ campaign

Published by Scott Challinor on June 23rd 2021, 8:04am

London-based full-service creative agency, The Maverick Group, has won the 2021 Best Not-for-Profit campaign accolade at the Global Agency Awards for its ‘DHL’s Got Heart’ campaign.

The campaign sought to celebrate the employees of DHL Express, one of The Maverick Group’s most notable clients, and the worthy causes these employees devote their spare time to.

The Maverick Group developed the campaign focusing on DHL Express’ global workforce of 100,000 people, helping the firm showcase how they deliver on connecting people and improving lives.

‘DHL’s Got Heart’ was delivered through a purpose-built content hub inviting employees to upload and share their charitable stories.

Describing how the idea for the campaign came about, Global EVP of HR for DHL Express, Regine Buettner, commented: “As leaders at DHL travelled around the world, we heard incredible stories of what our people were doing in their own time to give back to their communities.

“We wanted to recognise and reward this and be a company that gives purpose to its people, not just from a commercial point of view, but also from a human one.”

DHL Express’ global CEO, John Pearson, hailed the campaign as one of the best he’d seen.

“DHL’s Got Heart is one of the most amazing campaigns I have ever seen. It can live on in perpetuity and the extent it can grow is unimaginable,” he said.

So awestruck was DHL Express’ global senior leadership team by the impact of the campaign that it has since committed to widening it, increasing prize money and running the campaign annually.

Furthermore, ‘DHL’s Got Heart’ has directly led to a whole new cohort of volunteers giving up their time for charitable causes.

Announcing their 2021 Global Agency Award win on their business website, The Maverick Group said: “We are so proud of what we’ve achieved with DHL, and this accolade is just further praise for what is an incredible project.”

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Authored By

Scott Challinor
Business Editor
June 23rd 2021, 8:04am

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