Axiom was shortlisted for an accolade in the Covid Comms category for its internal launch meeting carried out on behalf of Swiss pharmaceutical company, Roche.
The virtual showpiece consisted of two weeks of remote engagement via a bespoke studio which hosted four live sessions and an online hub that hosted all content and provided space for networking. The event successfully fulfilled Axiom’s objectives of inspiring, exciting, and connecting an internal team and was befitting Roche’s brand message of keeping people moving.
In a statement on their website, The Creative Engagement Group said: “We're thrilled that our internal launch meeting for Roche secured silver at the 2021 PM Society Awards in the Covid Comms category.
“This a great example of how we adapted our approach from in-real-life to hybrid to virtual and not only achieved the objectives but also connected 66 per cent more participants.”
Axiom is The Creative Engagement Group’s award-winning global scientific engagement partner. The division specialises in empowering cross-functional teams to achieve and maintain their leadership in evolving competitive landscapes by providing unforgettable healthcare communications, medical training, and marketing solutions to the pharmaceutical and biotech industries.