The IPA launched its inaugural IPA Effectiveness Accreditation this year with its first set of recipients confirmed at the end of September.
The accreditation serves as an endorsement that an agency’s culture is dedicated to business effectiveness and can hand companies a competitive advantage for attracting clients and talent.
The awarding of the IPA Effectiveness Accreditation adds to Talon’s already impressive resume, supporting its Smarter as Standard philosophy and offering further confidence to clients.
The judging process was carried out by a panel of leading brand owners, academics, authors and effectiveness specialists. To be successful in this process, Talon had to robustly demonstrate its efficacy within the realms of planning, technology and measurement.
Talon Outdoor was subsequently selected along with 18 other agencies, with Talon notably the only Out of Home [OOH] agency to receive the award.
Talon’s UK CEO, James Copley, said: “We are very pleased to have been awarded the IPA Effectiveness Accreditation to proudly show that effectiveness is paramount at Talon. We continue to focus on client outcomes and driving effectiveness capabilities within OOH."
Talon head of insight, Emily Alcorn, added: “As an OOH specialist, it is our role to challenge, lead and champion effectiveness within the industry. The IPA Effectiveness Accreditation endorses Talon's role within OOH and our leadership in effectiveness.”