mGage, a leading global mobile messaging provider, has today (1st September 2020) launched the first-of-its-kind solution to bring Mobile Payments within the Rich Communication Services (RCS) channel.
This advanced and pioneering technology creates a seamless and richer experience for customers while delivering a strong Return on Investment (ROI) for brands. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform.
By working closely with UK Mobile Network Operators (MNOs) and the Phone-paid Services Authority (PSA) – the UK regulator for content, goods and services charged to a phone bill – mGage has inaugurated its industry-leading, innovative solution that marries the proven capabilities of RCS and Mobile Payments into a single industry-compliant solution.
“With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app,” said Nick Millward, VP Europe at mGage. “By working closely with UK Mobile Operators and Regulators, charities and enterprises alike now have access to a game-changing solution that will enable them to offer fast and seamless payment journeys for additional services without compromising on the customer experience.”
According to ITProPortal, mobile commerce is forecast to account for 53.3 percent of the total commerce value by 2021. This suggests that enterprises need to seriously consider solutions that allow customers to make quick and easy payments without the need to push consumers to other applications as 80 percent of consumers admit that they would abandon online payments if pushed to another site.
Discussing the new solution, Mgage stated that by ‘bringing together RCS and Mobile Payments, end-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.
‘With this latest capability of RCS messaging, brands are able to achieve a strong return on investment with conversion rates seven times higher when compared to the manual input of credit card details. With RCS messaging already achieving nationwide rollout across the UK and the US, organisations of all sizes will soon be able to adopt this next-generation solution and monetise their services.’
‘mGage is a global mobile engagement provider helping brands create powerful and interactive connections with customers. We partner with enterprises to deliver high volume time-sensitive promotional and transactional messages across key messaging channels including SMS, MMS and RCS. We serve 1,000+ enterprises and are a trusted connection for more than 600 carriers across the globe. Our broad and deep expertise in the ever-changing mobile technology industry makes us sought-after experts, trusted advisors and the go-to partner for innovative companies that look to use mobile to their best competitive advantage.’
You can find out more about the solution and/or request a demo by visiting: mGage RCS & Mobile Payments.