mGage and Oxfam successfully launch world-first RCS mobile payment campaign

Published by Rupert Douglas on March 9th 2021, 1:01pm

mGage is a company that, along with its American parent company, Vivial Inc., helps to enhance relationships between brands and their customers via mobile channels. By embracing new methods of customer interaction in the digital era, the company has become a global lead in the messaging industry. The company have recently partnered with Oxfam GB to launch a new payment solution. 

In an exciting milestone for the charities sector, mGage, in partnership with Oxfam GB, has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement.

At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises. With positive results when compared to a standard Premium SMS send , this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.

“With a simplified payment flow, a donation amount can be selected at the click of a button and added to the mobile bill, providing a truly seamless experience. This solution really is a gamechanger, especially at a time when so many charities need our support,” said Nick Millward, Vice President Europe at mGage. “RCS payments provide the ultimate convenience and an appealing experience for customers, who increasingly want organisations to contact them via mobile messaging. With more than 1.31 billion mobile payment users expected by 2023, it is a service that is soaring in popularity.”

Additionally, the service’s Verified Sender feature offers absolute peace of mind and builds trust between both charities and supporters. Accompanied by branding, users can be assured that a message sent to them is legitimate, protecting against fraud and the reputation of the sender.

“We are engaging with our supporters in a completely new way thanks to this innovative rich messaging channel, which allows for more choice and tailored, flexible content embedded directly into mobile messages,” said Drew Hickling, Supplier Relationship Manager, at Oxfam GB. “Working with mGage we have created an RCS and Mobile Billing flow that provides a simple and seamless experience for our supporters with increased levels of potential engagement.”

About mGage, a Vivial Company

mGage is a global mobile engagement provider helping brands create powerful and interactive connections with customers. We partner with enterprises to deliver high volume time-sensitive, promotional and transactional messages across key messaging channels including SMS, Push and RCS. We serve 1,000+ enterprises and are a trusted connection for more than 600 carriers across the globe. Our broad and deep expertise in the ever-changing mobile technology industry makes us sought-after experts, trusted advisors and the go-to partner for innovative companies that look to use mobile to their best competitive advantage. For more information, visit mGage.com.

Share this article


About The Leaders Council

The Leaders Council of Great Britain and Northern Ireland is a network of the most influential figures from across the country. Through detailed case studies, news coverage, podcasts and leadership events, we strive to unearth the authentic voice of British industry. Find out more About us and our Membership Benefits.


Related News Stories


Authored By

Rupert Douglas
Junior Editor
March 9th 2021, 1:01pm

Follow Us

Stay up to date with the latest news on politics and business. Follow @LeadersGBNI on Twitter for more live updates

Share this article


Popular Stories

NEWS | Published May 8th 2021, 8:08 am

Grant Schapps announces green list of travel destination

NEWS | Published May 6th 2021, 9:09 am

MENTA to resume in-person networking events this month

© Copyright 2021, Leaders Council.