On what was the ninety-ninth day of the year, The Creative Engagement Group announced that they had acquired Logicearth Learning Services, in efforts to further develop their already impressive repertoire of engagement brands.
Logicearth joins a renowned family of leading companies under the Creative Engagement Group umbrella, including WRG, The Moment, Axiom, and Forty1.
For the past decade, Logicearth has been used to provide employees with unforgettable experiences, hoping to build upon the more conventional team building exercises of old. Based in Belfast and Dublin, the company will continue to provide learning opportunities for current and future clients, in the UK, and across the pond in the US.
The acquisition of Logicearth Learning Services could not have come at a better time, with the e-learning market set to surpass $300 billion by the middle of this decade.
Russ Lidstone, CEO of the group, said of the acquisition: “We see the world-class learning capabilities of Logicearth blending brilliantly with our other services to provide clients with a future-focussed approach to some of their biggest challenges.
“Learning is evolving and remains key for organisational effectiveness, engagement and compliance. With globalisation, the war for talent and extraneous factors like the current health crisis, in order to stay competitive organisations have to help employees through continuous blended learning, using the latest technologies.”
The partnership between TCEG and Logicearth, was praised by the latter’s director of learning services who said: "Russ and The Creative Engagement Group team have built a remarkably diverse and future-focussed agency group and we’re excited to be part of it. At Logicearth our mission has always been to provide our clients with the most agile and innovative range of learning solutions possible, rather than one constrictive service.
“Now as part of TCEG, we can combine our digital strengths to offer a truly incredible portfolio of services - which of course is very exciting for us - but it also gives our collective clients the reassurance that they are getting the best service, insight, and value possible.”