Prior to lockdown the most complex element of a trip to Ikea was building the furniture at the other end. Now, with new social distancing measures in place, the reopening of 22 stores across England is more complex than building a Havsta ever was.
According to Peter Jelkeby, the retail manager for Ikea’s UK and Ireland stores, said: “In the weeks we’ve been closed to customers, we’ve been focused on our plans to create a new Ikea; one that is more accessible, affordable and sustainable"
He thanked the work of his team, noting that the reopening of the chain would not have been possible without them. He said: “Our co-workers are at the heart of everything we do, and I’ve been privileged to see the spirit of togetherness they have shown, even when two metres apart!”
The reopening has been aided by the sheer size of Ikea stores. Jelkeby also accredits some of the reopening’s success as having been able to learn from their brothers and sisters in other countries. He notes: “We’re in a fortunate position in the UK in that we were able to build on the things that we learnt from the Ikea countries that reopened ahead of us, and we have a range of measures in place to ensure that our staff and customers are comfortable and safe with us at all times.”
While the retailer was still able to sell products online, their stores have been shut since mid-March, at which point they announced a £1.5 million relief fund for the most at risk groups, as well as those who are leading the efforts. Carparks were converted to drive through testing centres, while four of their food markets were reopened in order to ensure NHS staff and vulnerable groups had easier access to food products.
Jekelby proudly concludes: “When I look back on that time, I see that there is a lot we have to be proud of.”
