DRPG announce partnership with BBJ and K

Published by Rhys Taylor-Brown on March 18th 2022, 12:00am

DRP Group [DRPG] has announced its partnership with media planning and buying agency, BBJ&K.

Specialising in a variety of different media channels, DRPG has appointed BBJ&K to enhance its campaign offering. The partnership, which brings together two West Midlands agencies with shared core business values, was signed in principle during December of last year and the firms have already enjoyed close collaboration on extensive campaigns for clients across the UK.

Gemma Stanford, in-house campaign consultant at DRPG, explained: “We’re absolutely thrilled to be partnering up with BBJ&K to truly take our comms offering to the next level.

“By their own admission, they’re not your average full-service media buying agency. They pride themselves on taking the time to understand audiences, their needs and all the things that make them tick.

“That mirrors our own dedicated research and insights team at DRPG who support their clients to unearth trends and understand data, and then deliver findings alongside an impressive strategy.” 

Emma Baxter, founder and managing director of BBJ&K, was delighted to have secured the partnership following an extensive pitch process.

Baxter said: “The energy and synergy between the teams was clear from the first meeting with many of DRPG’s values being key values of our own.

“Partnerships are essential to the success of our business and continue to be as important as direct client relationships. Working with DRPG will increase our exposure to their fantastic client base across multiple industries. The entire team cannot wait to begin delivering on the briefs for DRPG.”

The partnership is part of a wider expansion to DRPG’s offering, with a boost being made to the firm’s digital marketing services. Its digital marketing team has grown and modified its offering to welcome the rise in digital communication and campaign requirements across the Group’s various client industries.

Sara Lyddy, director of comms and campaign at DRPG, added: “With the Gartner Market Guide predicting that 80 per cent of sales interactions will be in digital channels this year, there’s no better time to enhance our digital marketing offering, providing a broader range of services to complement our clients’ growing needs in creating a high-performing digital ecosystem.”

Photo by Charles Forerunner on Unsplash

Share this article

The Leaders Council

About The Leaders Council

The Leaders Council of Great Britain and Northern Ireland is a network of the most influential figures from across the country. Through detailed case studies, news coverage, podcasts and leadership events, we strive to unearth the authentic voice of British industry. Find out more about our Membership Benefits.

Related News Stories

Authored By

Rhys Taylor-Brown
Junior Editor
March 18th 2022, 12:00am

Follow Us

Follow @LeadersGBNI on Twitter for more live updates

Share this article

Special Reports

SPECIAL REPORT | Published March 4th 2022, 8:31 am

The Impact of the Health and Care Bill

Popular Stories

NEWS | Published June 28th 2022, 3:03 pm

Indyref2: Sturgeon wants October 2023 referendum

© Copyright 2022, Leaders Council.