Specialising in a variety of different media channels, DRPG has appointed BBJ&K to enhance its campaign offering. The partnership, which brings together two West Midlands agencies with shared core business values, was signed in principle during December of last year and the firms have already enjoyed close collaboration on extensive campaigns for clients across the UK.
Gemma Stanford, in-house campaign consultant at DRPG, explained: “We’re absolutely thrilled to be partnering up with BBJ&K to truly take our comms offering to the next level.
“By their own admission, they’re not your average full-service media buying agency. They pride themselves on taking the time to understand audiences, their needs and all the things that make them tick.
“That mirrors our own dedicated research and insights team at DRPG who support their clients to unearth trends and understand data, and then deliver findings alongside an impressive strategy.”
Emma Baxter, founder and managing director of BBJ&K, was delighted to have secured the partnership following an extensive pitch process.
Baxter said: “The energy and synergy between the teams was clear from the first meeting with many of DRPG’s values being key values of our own.
“Partnerships are essential to the success of our business and continue to be as important as direct client relationships. Working with DRPG will increase our exposure to their fantastic client base across multiple industries. The entire team cannot wait to begin delivering on the briefs for DRPG.”
The partnership is part of a wider expansion to DRPG’s offering, with a boost being made to the firm’s digital marketing services. Its digital marketing team has grown and modified its offering to welcome the rise in digital communication and campaign requirements across the Group’s various client industries.
Sara Lyddy, director of comms and campaign at DRPG, added: “With the Gartner Market Guide predicting that 80 per cent of sales interactions will be in digital channels this year, there’s no better time to enhance our digital marketing offering, providing a broader range of services to complement our clients’ growing needs in creating a high-performing digital ecosystem.”
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