Shann Jones

Shann Jones

Director , Chuckling Goat
SW Wales, UK

Notable Achievements

  • Nominated for Pultizer Prize
  • Author of 4 Amazon best-selling books
  • Achieved 6000% business growth in 4 years
  • Won Best New Dairy Drink 2018 for goatsmilk kefir
  • Donated over £100,000 worth of Chuckling Goat products to NHS frontliners during COVID pandemic

Latest Podcast

In Conversation: Shann Jones

Shann Jones is the Founder and Director of The Chuckling Goat, a Wales based producer of Traditionally Fermented Live Kefir.

Shann Jones is the Founder and Director of The Chuckling Goat, a Wales-based producer of Traditionally Fermented Live Kefir and gut health center, offering microbiome testing and natural gut health products. 

Career Overview

Shann Jones co-founded Chuckling Goat in 2014 with her husband Richard Jones, and today is one of the pre-eminent gut health authors and experts in the UK. Jones was educated at UCLA Berkeley. In June 2020, Shann Jones appeared on a Leaders Council of Great Britain and Northern Ireland podcast, discussing the importance of leadership and the role it has played in her career to date. 

Career Background

Shann Jones started her professional life as a newspaper journalist and radio talk show host in San Francisco. Her life took an abrupt turn when she came to Wales and fell in love with a Welsh goat farmer named Rich. When Rich contracted a life-threatening superbug infection and doctors were unable to help, Shann saved his life with a combination of natural remedies, including the kefir they make together on the farm. 

Books and writing

Today Shann is a go-to expert on gut health and the author of three Amazon best selling books on the subject, including The Kefir Solution: Natural Healing for IBS, Depression and Anxiety. Her latest book is called How to Start a Business on Your Kitchen Table. Shann's articles on gut health and natural healing can be found at

Listen to Shann Jones's Leaders Council podcast.

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Charter of Principles

  • To treat all colleagues, customers and clients with the utmost courtesy and respect.
  • To make every conceivable effort to deal exclusively with organisations and individuals of repute.
  • To commit, wherever possible, to making a positive social and environmental impact.
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  • To conduct my affairs not just for the benefit of my own organisation but for the benefit of my sector and country at large.

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