Paul Rouke

Paul Rouke

Founder & Director of Customer-Centricity, P R W D
London

Latest Podcast

In Conversation: Paul Rouke

Paul Rouke is the founder and CEO of PRWD, a user research, design and analytics consultancy.

Paul Rouke is the founder and CEO of PRWD, a user research, design and analytics consultancy.

Career Overview

Paul Rouke founded PRWD in 2004 and has more than 18 years’ experience working with blue-chip brands, including Red Bull, Allianz and Nike.

Rouke also specialises as a speaker, consultant and trainer, as well as blogging regularly about conversion optimisation and econsultancy.

In February 2020, Paul Rouke appeared on a Leaders Council of Great Britain and Northern Ireland podcast, discussing the importance of leadership and the role it has played in his career to date.


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Charter of Principles

  • To treat all colleagues, customers and clients with the utmost courtesy and respect.
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  • To commit, wherever possible, to making a positive social and environmental impact.
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  • To conduct my affairs not just for the benefit of my own organisation but for the benefit of my sector and country at large.

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