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Verified tick Paul Rouke

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Paul Rouke is the founder and CEO of PRWD, a user research, design and analytics consultancy.


Paul Rouke founded PRWD in 2004 and has more than 18 years’ experience working with blue-chip brands, including Red Bull, Allianz and Nike.

Rouke also specialises as a speaker, consultant and trainer, as well as blogging regularly about conversion optimisation and econsultancy.

In February 2020, Paul Rouke appeared on a Leaders Council of Great Britain and Northern Ireland podcast, discussing the importance of leadership and the role it has played in his career to date.