Norman Wallis is an international tourism expert who specialises in creating family-oriented entertainment, from theme parks and immersive experiences to leading international attractions worldwide. He sits down with Scott Challinor to discuss the impact of Covid-19 on the leisure & tourism industry.
Wallis is a sixth generation attractions professional whose great, great, great, great grandfather first started the family attractions business. He has experience working as a former marketing manager for Blackpool Tower, as well as international experience working as a lead consultant for leisure projects in Dubai, Russia, and Kazakhstan.
Wallis spent 12 years regenerating a derelict amusement park in Southport which became the Pleasureland amusement park in 2007. It now attracts more than half a million visitors in its 12-week season, and is owned and operated by Wallis’ north-west-based global tourism attractions company, Universal Rides. He is a regular partner for Southport's efforts to attract visitors and is an advocate of the 'Stand up for Southport' campaign.
Wallis also owns an international tourism consultancy called Universal Attractions, which has been instrumental in delivering “imagined worlds” for over 30 years.
Wallis is a former member of the North West Tourist Board Commercial Members Committee, and remains a member of IAAPA [the International Association of Amusement Parks and Attractions] which represents over 5,300 amusement-industry members in more than 100 countries worldwide.
In October 2020, Wallis appeared on a Leaders Council of Great Britain & Northern Ireland podcast, discussing the importance of leadership and the impact it has had on his career to date.
Listen to Norman Wallis's Leaders Council podcast.
In the News
Pleasureland's Norman Wallis provides key support for Smith-Crallan fundraiser
News | Published October 12th 2021, 1:13 pm
Prominent Southport businessman Norman Wallis has stepped in at the last-minute to ensure a campaign group's highlight fundraiser is able to go ahead.Read more →
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