Norman Wallis

Norman Wallis

Universal Attractions
London

Latest Podcast

Leadership Matters: Norman Wallis

Norman Wallis is an international tourism expert who specialises in creating family-oriented entertainment, from theme parks and immersive experiences to leading international attractions worldwide. He sits down with Scott Challinor to discuss the impact of Covid-19 on the leisure & tourism industry.

Norman Wallis is an international tourism expert who specialises in creating family-oriented entertainment, from theme parks and immersive experiences to leading international attractions worldwide.

Career Overview

Wallis is a sixth generation attractions professional whose great, great, great, great grandfather first started the family attractions business. He has experience working as a former marketing manager for Blackpool Tower, as well as international experience working as a lead consultant for leisure projects in Dubai, Russia, and Kazakhstan.

Wallis spent 12 years regenerating a derelict amusement park in Southport which became the Pleasureland amusement park in 2007. It now attracts more than half a million visitors in its 12-week season, and is owned and operated by Wallis’ north-west-based global tourism attractions company, Universal Rides. He is a regular partner for Southport's efforts to attract visitors and is an advocate of the 'Stand up for Southport' campaign.

Wallis also owns an international tourism consultancy called Universal Attractions, which has been instrumental in delivering “imagined worlds” for over 30 years.

Wallis is a former member of the North West Tourist Board Commercial Members Committee, and remains a member of IAAPA [the International Association of Amusement Parks and Attractions] which represents over 5,300 amusement-industry members in more than 100 countries worldwide. 

In October 2020, Wallis appeared on a Leaders Council of Great Britain & Northern Ireland podcast, discussing the importance of leadership and the impact it has had on his career to date.

Listen to Norman Wallis's Leaders Council podcast.

In the News

Pleasureland's Norman Wallis provides key support for Smith-Crallan fundraiser

News | Published October 12th 2021, 1:13 pm

Prominent Southport businessman Norman Wallis has stepped in at the last-minute to ensure a campaign group's highlight fundraiser is able to go ahead.Read more →


Popular News Stories

Charter of Principles

  • To treat all colleagues, customers and clients with the utmost courtesy and respect.
  • To make every conceivable effort to deal exclusively with organisations and individuals of repute.
  • To commit, wherever possible, to making a positive social and environmental impact.
  • To do everything in my power to keep colleagues, customers and clients safe.
  • To conduct my affairs not just for the benefit of my own organisation but for the benefit of my sector and country at large.

Norman Wallis has committed to The Leaders Council Charter of Principles

It is Leaders Council policy to suspend or permanently remove any individual who we discover to be flouting these principles.

If you have reason to believe any of our members are not adhering to the principles, please contact us at charter@leaderscouncil.co.uk

If you hold a leadership position, we would be delighted for you to sign the charter.

Sign the Charter

© Copyright 2021, Leaders Council.