Amanda Mackenzie

Amanda Mackenzie

B I T C Trading & Advisory

Notable Achievements

  • Awarded an OBE in the New Year's Honours 2014

Amanda MacKenzie OBE is the chief executive of Business in the Community [BITC] - The Prince’s Responsible Business Network, a business-led membership organisation made up of progressive businesses of all sizes, who understand that the prosperity of business and society are mutually dependent.

Career Overview

Amanda has held her position at the helm of BITC since October 2016. Since October 2018, she has also sat as a non-executive director at Lloyds Banking Group and chairs Lloyds’ Responsible Business Committee. Amanda is also a member of the advisory board at Impact Investment Institute.

Previously in her career, Amanda has been a member of Aviva’s Executive Committee as CCMO and was part of the group’s rebrand from Norwich Union. In her final 18 months at Aviva, Amanda took part in Project Everyone, a campaign for the United Nations inspired by Richard Curtis which helped culminate in the Sustainable Development goals.

Amanda is well-versed in corporate leadership from other roles in her career also, including directorships at British Airways, BT and British Gas. She has also worked as an NED and audit committee member at Mothercare PLC between 2011 and 2017.

Away from business, Amanda sat on the board of the National Youth Orchestra for a decade, and was a member of the Lord Davies diversity group to increase the number of women on company boards.

Amanda is a Life Fellow of the RSA and a Fellow and former President of the Marketing Society. She received an OBE in 2014 and holds two honorary doctorates from Winchester University.

In July 2021, Amanda appeared on a Leaders Council of Great Britain & Northern Ireland podcast, discussing the importance of leadership and the impact it has had on their career to date.


Amanda is an alumna of Royal Holloway, University of London, where she studied Psychology.

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Charter of Principles

  • To treat all colleagues, customers and clients with the utmost courtesy and respect.
  • To make every conceivable effort to deal exclusively with organisations and individuals of repute.
  • To commit, wherever possible, to making a positive social and environmental impact.
  • To do everything in my power to keep colleagues, customers and clients safe.
  • To conduct my affairs not just for the benefit of my own organisation but for the benefit of my sector and country at large.

Amanda Mackenzie has committed to The Leaders Council Charter of Principles

It is Leaders Council policy to suspend or permanently remove any individual who we discover to be flouting these principles.

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