Originally from a consultancy background, Michaela headed up Macclesfield-based Ward Wilson Consultants between 1992 and 1997, after which she joined executive coaching company The Improvement Consultancy.

By 2013, Michaela was CEO of The Improvement Consultancy, working with the Cabinet Office in London with government boards, directors of industry and leaders at the highest level in the corporate world on a global stage. Despite succeeding in juggling the demands of her career with family life, the pressures of maintaining this success saw Michaela succumb to a growing alcohol addiction that fuelled personal self-doubt.

After counselling failed to yield a turnaround, Michaela began to turn to her own expertise as a graduate scientist and post-graduate executive coach to explore how she fell into addiction. She further studied the sciences around addiction and the biology of desire, neuroscience and psychology. Helping her reach a point where she thought and felt differently about alcohol, empowered by a new sense of freedom, Michaela’s research uncovered what she now calls The Social Secret, which uses the Science of Transformational Freedom to elevate the self to a new level of consciousness.

It is The Social Secret that Michaela uses in her approach as The Alcohol Coach today, a coaching project she has been running since mid-2019. With Michaela’s honed multidisciplinary approach, she helps clients find an innate power balance away from alcohol to connect with their true and authentic selves.

Michaela's ground-breaking science-based methods using The Science of Transformational Freedom, have resulted in numerous women joyfully living life free from alcohol – and thriving in all aspects of work and personal life without it.

Today, Michaela is a global leader in visioning the science of who you are, when you are free. Her refreshing perspective, and straight-talking honesty gives clients an uplifting perspective. Her adage is: “It’s not your fault, you are not alone – we can do this.”   She spearheads life transformation for some of the world’s most successful women, through a reformative paradigm shift – free from alcohol misery or dependency and creates a blueprint vision of the future that she supports clients to embrace.