Asfana Ali

Asfana Ali

COMPANY DIRECTOR

NorthEast England

www.pplcare.com

Prioritising People's Lives

Notable Achievements

  • Home Care Provider Top 20 - 2021 and 2021
  • Home Care Group Top 20 - 2022

Asfana Ali is the managing director of Prioritising People’s Lives, a domiciliary care provider based in the Tees Valley. The company was established following my own experience as a carer. The company now has three branches and is focused on providing the best care to service users and also careers to carers.

Career Overview

Asfana grew up in Middlesbrough and between 1999 and 2002 worked for Her Majesty’s Royal Signals in telecommunications. However, having gained prior experience in business development in retail and empowered to give something back to the community, she sought to retrain as a carer and set up her own care service.

She studied Physiology at the University of Sunderland and later set up domiciliary care service, Prioritising People’s Lives, while on Jobseeker’s Allowance. Learning the business from the ground up and running it herself following its full launch in 2012, she has now attained a Level 5 Diploma in Management in Health and Social Care. Prioritising People’s Lives now provides domiciliary care across the Tees Valley, North Yorkshire and Northumberland on behalf of local authorities, focusing on the individual needs of each of their users.

In the News

A plethora of issues: PPL boss discusses fundamental problems affecting health and social care

News | Published May 9th 2022, 9:52 am

Responding to The Leaders Council’s Special Report on the impact of the Health & Care Bill, Asfana Ali, managing director of Tees Valley-based domiciliary care provider, Prioritising People’s Lives, shares her thoughts on the underlying issues afflicting the UK social care sector at present.Read more →


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